Product analytics
for an AI-first world

Mixpanel helps teams build better products faster by answering your questions about how people use your product in real-time.

Ask Spark: "What drove signups last week?" AI
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Product Analytics Web Analytics Session Replay
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Total Events 1.24M +12.3%
Active Users 48.2K +8.7%
Conversion 3.8% -0.4%
Uber Netflix Expedia DocuSign Yelp BuzzFeed Lemonade
Product Analytics
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Spark AI

Always-on product intelligence for AI-native teams

Ask questions in natural language and Spark will build the report for you. No SQL, no chart builder — just answers.

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What drove signups last week?

Signups increased 23% last week, driven primarily by:

  • Google Ads campaign (+340 signups)
  • Product Hunt feature (+218 signups)
  • Organic search (+156 signups)
Google Ads
Product Hunt
Organic

Why teams choose Mixpanel

87% Retention

Simple & Powerful

Built so anyone on the team can answer their own questions without writing a query.

Real-time Insights

See what's happening in your product right now. Data arrives in seconds, not hours.

Enterprise ready.
Without the complexity.

“Mixpanel helps us enable our customers to get the best experience. We use it across our marketing, product, and success teams to answer questions fast.”
Sarah Chen VP of Product, Docusign
30% Faster decisions with real-time analytics
10x More queries run per analyst per week
50% Reduction in time-to-insight

Support for every
step of the journey

Documentation

Comprehensive guides, API references, and tutorials to get you started.

Community

Connect with other Mixpanel users, share best practices, and get help.

Templates

Pre-built dashboards and reports so you can start analyzing from day one.

Dedicated Support

Expert support engineers ready to help with implementation and optimization.

Onboarding

Guided setup to ensure your tracking is right from the start.

Alerts & Monitoring

Get notified when metrics change so you never miss a critical shift.

Mixpanel is for teams that move.
Make your move.

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